UPDATED: 24th Jan 2023

Decided to shake things up a bit since websites were getting yawn-worthy. Thought I'd try something different. Curious to hear your thoughts on it…

You can catch up with all my stuff on LinkedIn and X. I'm active there every day, sharing lots of cool insights. It's worth a scroll – you never know what gems you might uncover!

And hey, if you're digging the vibe and keen for a chat, hit me up on Mentor Pass. We can deep dive into ad creatives, TikTok, agency life, marketing strategies, or anything else where I can lend a hand.

What I’m Working On

We’re currently bossing it with TikTok Shop right now so I put together a FREE blueprint of how you can scale with TikTok Shop which you can find HERE

Right now, Social Tale is where most of my energy goes. We've set an ambitious target to partner with 100 brands and propel each to $100k in 100-day sprints. It's exciting, especially as we're building from scratch with TikTok Shop being a new arena. We're gaining momentum, collaborating with some fantastic brands, and becoming the go-to for TikTok growth. Plus, we're not just about growth; we're helping brands make significant strides in all aspects of TikTok.

Over at Smash Cactus, our aspirations are sky-high for the year. We've shifted the organic side of things to Social Tale, allowing Smash Cactus to hone in exclusively on ad creatives. The introduction of static ads has been a game-changer. Recognizing that our clients crave variety in their ad strategies, we've expanded beyond our UGC expertise to incorporate different ad formats. Last year was all about fine-tuning operations and overcoming growth barriers, but now, in 2024, we're fully charged and ready to soar.

Juggling two newsletters, Ad Tactics Digest and TikTok Marketer, has been quite the journey. Last year, they were mere concepts, but they've since blossomed quickly. This year, it's time to strategize and implement more systematic approaches. If managed correctly, both have massive potential for growth, not just in subscriber count but also in revenue generation. Haven't subscribed yet? Definitely give them a look: Ad Tactics Digest Newsletter

TikTok Marketer Newsletter

What I’m thinking about…

"Less is More" is my mantra for 2024. Reflecting on 2023, I realized I was spreading myself too thin. I hate to admit it, but I took on too many opportunities that distracted me from focusing on the agencies. So, I need to be more mindful about this.

I've had conversations with numerous brand owners who are craving a comprehensive TikTok course. They feel there's a gap in the market for something that covers all the bases, given the platform's ever-evolving nature.

I'm intrigued by the idea, maybe leaning towards a membership portal to stay current. However, realistically, this might not materialize until the end of Q2, partly because by then, we'll have richer data on TikTok Shop.

I'm also toying with the idea of hosting some DTC dinners here in the UK, depending on the interest level. There are a few happening already, but I believe there's scope for something bigger in this space.